Budweiser and BBQ are the perfect pair because of the time they both take to create. So we were tasked with educating BBQ lovers on this most natural pairing and ensuring that when BBQ’s on the table this summer, Bud’s right beside it. So we created Budweiser BBQlicious, a food program at some of Canada’s top restaurants, designed to encourage friends to get together across the country and enjoy a BBQ menu specially curated to pair with the balanced taste of Budweiser.
To further educate on the perfect pairing of Bud and BBQ, we created Kings of BBQ, a series devoted to featuring some of the country’s top BBQ chefs and celebrating how both quality BBQ and quality beer use time as an ingredient to great taste.
